About Invite
Hafstadvegen 23 | 6800 Førde
In the wake of changing travel mindsets and the aftermath of the pandemic, the hospitality industry finds itself catering to a new breed of travellers: The modern guest is discerning, tech-savvy, and environmentally conscious, seeking seamless experiences from pre-stay to post-stay.
Let’s delve into how hotels and accommodations can adapt to meet the evolving needs of these guests across every stage of their journey.
Pre Stay: Setting the Stage for a Seamless Experience
The modern guest expects a streamlined journey right from the moment they consider booking. They crave information at their fingertips, without the need for extensive phone calls or inquiries. Online check-in has become paramount, offering convenience and efficiency. Studies show that 2/3 of visitors prefer self-check-in, indicating a preference for autonomy and flexibility.
Moreover, with 62% of travelers being more price-conscious and 55% actively seeking promotions and savings, hotels must offer competitive pricing and enticing deals to attract guests. Staycation and workcation trends are on the rise, with Gartner finding that 82 percent of companies plan to allow employees to work remotely at least some of the time. Hotels can capitalize on this by offering tailored packages and amenities catering to remote workers and those seeking a change of scenery without straying too far from home.
In Stay: Enhancing the Guest Experience
Upon arrival, maintaining a seamless experience for guests is paramount. While many travelers may hesitate to download additional apps, hotels can leverage web-based guest portals to facilitate add-on purchases and upselling opportunities. These portals offer a convenient platform for guests to explore additional amenities, services, and experiences available on-site. Crucially, everything should be accessible and easy to navigate, ensuring guests have everything they need at their fingertips. With 63% of visitors expressing reluctance to download an app upon arrival, providing alternative methods for accessing information.
Moreover, modern guests yearn for authentic experiences and wish to immerse themselves fully in the offerings of their destination. Hotels can act as hosts, curating unique experiences and providing valuable insights and recommendations to enrich guests’ stays. The concept of “barception,” where the reception area transforms into a bar, embodies this trend by creating a welcoming atmosphere and fostering a sense of hospitality. This innovative approach not only enhances the guest experience but also sets the stage for memorable interactions and lasting impressions. In addition, incorporating digital keys and personalized room settings, such as customizing the perfect temperature, further elevates the guest experience, catering to individual preferences and enhancing comfort.
Post Stay: Wrapping Up with a Lasting Impression
As guests prepare to check out, the experience should be as seamless as possible. Easy self-checkout options and flexibility in departure times can leave a positive lasting impression. After all, the checkout process is the final touchpoint of the guest’s journey, and it’s essential to make it memorable for all the right reasons.
Furthermore, providing avenues for guests to leave feedback allows them to share their experiences, both positive and negative. This not only demonstrates a commitment to continuous improvement but also fosters a sense of engagement and trust between guests and the hotel.
In conclusion, understanding the needs and preferences of the modern guest is paramount for hotels and accommodations looking to thrive in today’s evolving landscape. By focusing on seamless experiences, personalized service, environmental sustainability, and cutting-edge technology, hotels can create memorable stays that keep guests coming back time and time again.
/ 25 March 2024